Rita Young Allen, Ms. Alabama Sr. America 2017!

Social Media Marketing Strategy Mastermind Group

Rita...Ms. Alabama Sr. America 2017!
The Soloist
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It's 2010!
Old methods won't work anymore 
(like Dialing for Dollars).
Successfull businesses WILL wise up before it's too late!
 
How is YOUR Organizational Behavior?  Do your employees support Leadership?  Are you constantly putting out fires?  Do you have a large turnover?  Do you know how to change it?
 
How is YOUR Corporate Culture?  Do new employees gear up for the pecking order?...or Do they feel welcomed and encouraged?  Do you know how to change it?
 
How is YOUR Leadership?  Do you have the skills to lead your employees into a Positive Organizational Behavior?...a positive Corporate Culture?  Do you know how to change it?

In the world of Social Media,
do you know how
to go from...
Blogging,
Messaging,
Tagging,
Bookmarking,
Forums,
Profiles,
to....
Lead Generation,
Lead Warming,
Lead Qualification,
Brand Awareness,
Engagement,
Customer Service,
Customer
     Nurturing,
Product
     Development
?????
 
The secret is in
education so
that assumptions
do not prevail!

For successful businesses, social media is no longer an option.  It's no different than the telephone in its infancy.  There is not a business today that does not use a telephone, yet, there was great scepticism in the beginning.  Do employees still make personal calls at work?  Sure they do, but they do understand that talking an hour with their boyfriend could get them in trouble.  Personal phone time is separate from business phone time.  Social Media is no different.  Employees must be educated with the understanding that when they are at work, social media is a business tool to build a true collaborative infrastructure with the customer at the base.  When they are not at work, social media is for personal expression and interchange.  Do you know how to educate your employees? 

Wyman Hamilton, ED, Galleria Woods Retirement Community

I just wanted to take a minute to thank you for all that you have done for Galleria Woods and its residents.  In a very short period of time you have made a huge impact on the marketing department and our residents.  Your positive attitude, work ethic and caring spirit is an example to us all.  Thank you for all you do.  If there is anything I can do for you, please let me know.

Regardless of your social media involvement, you MUST monitor your online presence in our new world!  One viral video of bad customer service can put your business under.  Consider the video below.  When Dave Carrol flew United Air Lines, his Taylor guitar was broken although it was in a hard case.  He appealed to them on many occasions to compensate him for the loss and they refused, therefore, he recorded the following video and uploaded it to YouTube.  Within four days of the song going on line, stock price suffered a tremendous loss, dropping by 10%, costing the shareholders $180 Million.  This would have bought Dave 51,000 replacement guitars!  They were unwilling to respond to this viral video and they paid dearly for it.  I do understand that there are those who say that United was already in trouble and that this plunge could not be totally attributed to the video...maybe not totally...but you can't deny it's influence.  Even Mr. Taylor of Taylor guitars joined in saying that if the guitar was broken in a hardcase, clearly there was abuse.

United Breaks Guitars

Bob Taylor, Taylor Guitars

With Social Media...
You must talk about more than your products and services; You must connect with the bigger picture.  Do you know how?
 
You can't tiptoe in; worse than not be heard is being ignored.  Do you know how to engage wholesome, competent social media?

2010 Social Media Marketing Strategy Mastermind Group
We will strategize how to incorporate Social Media into your present marketing plan to exponentially increase your ROI.  Includes monthly assignments and email/phone consultation.  Location is Allen Hall in Hayden, AL    Group limit - 12.
Investment:  $200 per person, per month

Rita's Specialties:  Bachelor's Degree in Sociology, Master's Degree in Liberal Studies with concentrations in Public Administration, Emergency Management and Counseling.  A second Master's Degree after just two more classes, in the science of Management. Ability to strategize, reach the heart and render change, individually or corporately. Actions delivered by rote will soon dissipate; actions delivered from the abundance of passion and motivation can change the world. Marketing: Grew Galleria Woods Retirement Commumity (Entry Fee CCRC) from 62.5% to over 99% occupancy in just over 2 years through speaking engagements, mass marketing (including social media) and personal connections.  From 1982 to 2006, Rita enjoyed her own, very successful, performing arts school teaching private voice, public speaking, leadership, personal development, wellness, motivation, stage presence and stress/anger managment.  She has trained hundreds, from ages 5 to 90, from all walks of life.  Rita's company captured 35%+ of the market share for over 10 years. LifeStyle Leadership & Mastermind Facilitator. 2,000+ connections on LinkedIn.

 “Rita is one in a million. You won't find anyone with a better work ethic. Positive and creative, Rita is a dedicated professional who is always trying to help others.” August 3, 2009, David Sher, whOOyouknow.

Rita's Research on Organizational Marketing Ethics

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Concert Soloist & Music Instructor
Published Author & Consultant
Teacher/Trainer
Motivational and Inspirational Keynote Speaker

124 Aurene Road ~ Gadsden, Alabama 35904 
                                      334-546-7216

Rita Young Allen...Southern Belle
Master of Arts in Liberal Studies from Jacksonville State University
Master of Science in Management (Healthcare Administration) from Troy University

Bachelor of Science in Sociology, Minor in Music
Associate of Science in Music Education, Vocal Performance

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