Regardless of your social media involvement, you MUST monitor
your online presence in our new world! One viral video of bad customer service can put your business under.
Consider the video below. When Dave Carrol flew United Air Lines, his Taylor guitar was broken although it was in a
hard case. He appealed to them on many occasions to compensate him for the loss and they refused, therefore, he recorded
the following video and uploaded it to YouTube. Within four days of the song going on line, stock price suffered a tremendous
loss, dropping by 10%, costing the shareholders $180 Million. This would have bought Dave 51,000 replacement guitars!
They were unwilling to respond to this viral video and they paid dearly for it. I do understand that there are those
who say that United was already in trouble and that this plunge could not be totally attributed to the video...maybe not totally...but
you can't deny it's influence. Even Mr. Taylor of Taylor guitars joined in saying that if the guitar was broken in a
hardcase, clearly there was abuse.
United Breaks Guitars
Bob Taylor, Taylor Guitars
With Social Media...
You must talk about more than your products and services; You must connect with the bigger picture. Do
you know how?
You can't tiptoe in; worse than not be heard is being ignored. Do you know how to engage wholesome, competent
2010 Social Media Marketing Strategy Mastermind Group
We will strategize how to incorporate Social Media into your present marketing plan to exponentially increase your
ROI. Includes monthly assignments and email/phone consultation. Location is Allen Hall in Hayden, AL
Group limit - 12.
Investment: $200 per person, per month
Bachelor's Degree in Sociology, Master's Degree in Liberal Studies with concentrations in Public Administration, Emergency
Management and Counseling. A second Master's Degree after just two more classes, in the science of Management.
Ability to strategize, reach the heart and render change, individually or corporately. Actions delivered by rote will soon
dissipate; actions delivered from the abundance of passion and motivation can change the world. Marketing: Grew Galleria Woods
Retirement Commumity (Entry Fee CCRC) from 62.5% to over 99% occupancy in just over 2 years through speaking engagements,
mass marketing (including social media) and personal connections. From 1982 to 2006, Rita enjoyed her own,
very successful, performing arts school teaching private voice, public speaking, leadership, personal development, wellness,
motivation, stage presence and stress/anger managment. She has trained hundreds, from ages 5 to 90, from all walks of
life. Rita's company captured 35%+ of the market share for over 10 years. LifeStyle Leadership & Mastermind Facilitator. 2,000+ connections
is one in a million. You won't find anyone with a better work ethic. Positive and creative, Rita is a dedicated professional
who is always trying to help others.” August 3, 2009, David Sher, whOOyouknow.
Rita's Research on Organizational Marketing Ethics
Concert Soloist & Music Instructor
Published Author & Consultant
Motivational and Inspirational Keynote Speaker
124 Aurene Road ~ Gadsden, Alabama
Rita Young Allen...Southern Belle
Master of Arts in Liberal Studies from Jacksonville State University
Master of Science in Management (Healthcare Administration) from Troy University
Bachelor of Science in Sociology, Minor in Music
Associate of Science in Music Education, Vocal Performance
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Young Allen, The Rya Group, All Rights Reserved. Information from this site may be reprinted or quoted by members
of the media, provided a specific credit be given to Rita Young Allen
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