Audio eBook on Organizational Marketing Ethics $29.95
Medical Ethics for Health
Care Organizations have evolved out of necessity. The drive to redirect consumerism
of the medical profession back to the best interest of the patient demands some specifics in marketing ethics. The past three decades have witnessed a dynamic growth in marketing and consequently, a strong need for
new marketing ethics guidelines. At the forefront of this need are the pharmaceutical
companies who have made a very lucrative business out of the business of marketing.
The techniques they have used, and are using, present a number of ethical problems.
Managers in the industry do realize the severity of the problems, but have been almost helpless to change the direction
of this steam-filled train headed downhill. The present-day relationship between health professionals and pharmaceutical companies
is headed for disaster. The pharmaceutical companies are buying our doctors with
a sample and the doctors are medicating America like robots of the pharmaceutical companies.
Something must change, and quickly.
Audio eBook on Leadership Collaboration
Management leadership has been a subject of great controversy for over a century.
Some have spent their lives in search of the most productive method to lead the masses.
We have run the gambit of the very tightest controls, such as timing bathroom breaks, to no control at all, allowing
the employees to run the show. Neither extreme has stood the test of time. Because leadership will affect another person’s life forever, either negatively
or positively, it should never be taken lightly. There are many great researchers who feel the same way: Kurt Lewin, Douglas McGregor, Fred Emery, just to name a few. A
leader with the ability to help each employee mature into confident, contributing adults is a premium. Leaders who are able to maintain their authority while instructing, training, encouraging and empowering
are priceless. Theory X/Theory Y, Immaturity/Maturity, Autocratic/Participative/Laissez-Faire,
Authoritarian/Democratic are examples of important theories, models and principles.
In the world of daily change, not much remains the same, and yet, stability is the hope of almost every employee. Businesses are faced with leadership decisions continuously, many times because they
are not able to efficiently evaluate and hire leaders that can lead people to maturity.
Today more than ever, we need leaders who not only know what they are doing, but who are willing to be lifelong students
constantly learning new and effective ways to lead.
eBook on Music as Core Curriculum in Schools $19.97
The professional arts organizations are not the only advocates for art and
music in schools. In 1979 a book was published entitled, Coming to our Senses: The Significance of the Arts for American Education:
A Panel Report. This book was the brain child of a panel chaired by David Rockefeller, Jr. It warned of impending doom if
the arts were left out of our schools. Rockefeller wrote: “If we want our world to be still, gray and silent, then we
should take the arts out of school, shut down the neighborhood theatre, and barricade the museum doors. When we let the arts
into the arena of learning, we run the risk that color and motion and music will enter our lives.”
eBook of a Review of the Influence on the Law on Healthcare $19.97
The patient’s health and well being has long been far from the center of the focus. The only way for our system to truly be turned around is to bring the patient back to the center of the
focus. With the dollar sign at the center of our health care system, we are symbolic
of a train headed downhill. Unless actions are taken to drive the physicians
back to value-based, positive-sum competition, our train will surely wreck. This
seems like such a monumental task as it must be enabled by each provider individually.
What do we do to motivate providers to this new, unselfish place? What
do we do to motivate providers to work together for the sole purpose of facilitating health to all those who are sick (while
truly believing in the payback of a value-based system)? A few people who are
willing to say no more crossed purposes and publicly implement the value-based competition could change the world. This is the challenge set before us.