Rita Young Allen, MA, MS

Trust Based Selling...Understanding How to kindly and confidently ask for the check!

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Seldom are the words “trust” and “sales” used in the same sentence…and for good reason…buyers don’t trust sellers.  Most buyers have faced enough sellers who had only their own best interest at heart that they have become skeptical of all sales people.  On the surface, there IS a conflict.  How do I honestly have my customers best interest at heart AND serve my own bottom line?  There is only one answer to this question.  Your customer’s best interest MUST come first.  In fact, Zig Ziglar was famous for saying that you will get what you want if you will help enough other people get what they want.  So true!  Trust-based selling means that you FIRST develop a trust relationship with the buyer and it absolutely must be genuine.  There is no faking it!  Believe me, they WILL know.  The beauty of trust-based selling is that not only must you develop a trust relationship with the buyer, you must trust that your putting them first will benefit you in the end.  Sounds like the golden rule, doesn’t it!

The "Used Car Mentality" in sales is gone forever!  Social Media has forever changed the way we do business.  Marketing and Sales will never go back to the way it used to be because the power has been taken from the hands of the seller and placed in the hands of the buyer.  The sales process has gone from "I know what you need!" to "Please, sit down and tell me your needs!"  Trust based selling will win every time, and win BIG.  Trouble is, you can't fake it; they know if you really care.  So, the solution is to learn how to care and genuinely seek solutions for those in need.  The rewards will be unbelievable...for you as well as those you who choose to trust you.

“Rita Allen is a dedicated and trusted colleague whose passion to help others is evident by her actions. She does not have to proclaim that she adheres to ethics and integrity; she proves it with her determination to do the right thing. Her warm personality makes one feel as if they are the most important person in the world and this is the mark of a true professional."  March 29,2009, Dallas Teague-Snider, CMP, Speaker -Author- The Impression Engineer , Make Your Best Impression



Rita Young Allen Teaching Credentials.....
Master of Science in Management Leadership (Healthcare Administration)
Master of Arts in Liberal Studies (Counseling, Emergency Management, Public Administration)
Executive Director & Marketing Director for two National Healthcare Corporations
Bachelor of Science in Sociology, Minor in Music Education
Associate of Arts in Vocal Performance
Music School Owner for 24 years
Performed at Carnegie Hall with Private Choirs, 6 years
Church Music Minister, 30+ years
Published Author, "The Sheaf Dreamer"
Columnist, 20+ years
President of Alabama National Speakers Association, 3 years
Public & Private School Teacher, 10 years (Choral & Drama)
Pageantry, Top Ten, National Competition of Ms. Senior America & Alabama State Director

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Rita Young Allen, Keynote Speaking Professional / Concert Soloist / Published Author / Emcee

Master of Arts in Liberal Studies (Concentration in Counseling) from Jacksonville State University.

Master of Science in Management Leadership (Healthcare Administration) from Troy University.

Bachelor of Science in Sociology, Minor in Music, from Jacksonville State University.

Associate of Science in Music Education, Vocal Performance

Snead State College, Gadsden State College, and Wallace State College.


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